Editorial Policy

How Ad Tracking Lab researches, reviews, updates, and distinguishes vendor claims from editorial analysis.

Research standards

Changing product claims, integrations, and pricing should be checked against current vendor documentation or other reliable sources. We avoid presenting stale commercial details as permanent facts.

Reviews and comparisons

Our reviews are decision guides. We do not imply hands-on testing unless it actually occurred and is disclosed. Comparison pages focus on business-model fit, data collection, attribution logic, implementation, and operational needs.

Corrections and updates

Because marketing software changes frequently, pages should be revisited when vendors materially change positioning, pricing, integrations, or measurement methodology.